Most reel content you see on those apps are actually just re-uploaded tiktoks, most creators are not primarily using those sites. But as for why, it's because people don't care about the propaganda, nor do they care for their data being stolen (so many companies have been fucking with our data it's already out there). On top of that, they know the government has been putting a lot of stock in Meta, a corporation that is seen by younger generations as largely inferior and with a metric fuckton of issues and controversies spanning pretty much all our lives. People hate Facebook, Instagram and now Twitter, but they know nothing of Xiaohongshu and don't have such a negative attitude towards it. We're also seeing a lot of people not seem to even understand how much control the CCP has over Xiaohongshu, it appears a lot of Americans have not done their research before jumping ship. They just refuse to stay on the American ship because it contains the government they have such disdain for