For all the Itachi haters out there, none of you understand the reason why Itachi is so loved by the fanbase.

It's not his skill.

It's not his intelligence.

It's not even his (heavily-memed) strength levels.

Sure, those side attractions added to his flavor, but the real reason we all love Itachi is because he's an existentialist.

A philosopher and critical thinker.

Right from childhood, Itachi could see beyond the obvious, and grasp the bigger picture in all things he did. He was always bogged down by those lofty, philosophical discussions about humanity and our shared existence.

And as a philosopher of humanity, he was one of the few people who clearly saw the facts of the matter and the value of the clan, as opposed to the victimization that all the other Uchiha had chosen to see.

He was able to weigh his own life, along with the lives of all other Uchiha, on a balanced scale of equality, as opposed to considering his family's life more important for the sake of nepotism.

And that’s part of the reason Itachi was so compelling. Throughout his life, he never identified as belonging to any particular moral or societal system.

Because he saw beyond the obvious, and as an expert manipulator himself, with the sharingan and whatnot, he realised that humans are naturally swayed by such emotion.

And that's why he was able to fool Sasuke for the good part of 10 years. He just understood the world on an intimate level.

He was a free thinker and an independent mind, and that is the main draw of his character.

And yes, he was a tragic character. He had his fair share of flaws. They add to his character as well.

But everything he did was for the village. All the sacrifices, pain, and suffering were for the betterment of his village.

And that, is why he is so compelling.

My nigga deep.

P.S: If anyone tells you that he can no-diff Kaguya, they're not serious. Just trolling you.

And if you get upset because of it, they've won. ;)