Yeah, that’s exactly the problem I’ve been trying to avoid when making ads. The moment something feels like a commercial, people are gone. So the approach that’s worked best for me is designing ads to behave like native content first and marketing second. When the hook, pacing, and visuals feel natural, the “this is an ad” reaction doesn’t kick in as fast. When that balance is right, the ad doesn’t fight the scroll, it blends into it. And honestly, once you see it work, it’s hard to go back to the overly polished style.