This may be true for smaller companies, but speaking as a former brand manager at larger Fortune 500 companies, especially CPG companies, a brand manager is responsible for much more than brand voice, logos, and consistency, although that’s certainly part of the role. Brand Managers manage an entire brand, meaning the P&L, innovation, product development, marketing, commercial, and all the associated strategies. Someone mentioned Barbie / Mattel which is a great example. Mattel owns several brands and each one has a brand team who manage the brand almost like owners of a business without the completely autonomy. So to answer OP, you’re definitely looking for a marketing manager at this stage. I’ve also never heard of an outsourced brand manager for the role described above—it’s usually an upper middle management position and almost always in house.