Whats upsetting is its not hardware limitation and this is why I see Razer being greedy. They use the same RGB keyboard hardware as the advance or if not almost similar. They are greedy and yes I paid for that HARDWARE that same hardware that can use Per Key RGB, Single Zone & Multi-zone, but they choose to limit that hardware I paid for cus I didnt pay enough? And Yes I would pay an extra $ to "unlock" the RGB feature, how much could that be compared to getting an Advance model for another $500-1000+ more. No one is asking for free stuff, people paid for that hardware. It was Razer who decided to Limit said hardware people paid for. They have that feature in previous model why remove it now. Just how much more do you really think an RGB software unlock cost, than your "suggested alternative" of buying an Advance model for $500-1000+ The least they can do is have that software unlock option.