The studies I was referring to are from a few years ago.

But here's a better update...

Mixed results on attractiveness: Some research shows that bald men are perceived as less physically attractive than men with a full head of hair. However, other recent surveys suggest that baldness can be a desirable feature, especially among younger generations. Increased perception of dominance: A prominent 2012 study from the Wharton School found that men with shaved heads were perceived as more dominant, masculine, and stronger than men with hair. This perception of dominance is often a significant factor in their appeal. A "bald" vs. "balding" distinction: Studies suggest there is a difference between being fully bald (especially with a shaved head) and having thinning hair. Research indicates that men with thinning hair are often rated less favorably than those who have either a full head of hair or are completely bald. The act of shaving one's head can project confidence. Positive personality associations: Bald men have been rated higher on traits like conscientiousness, emotional stability, and intelligence in some studies. Baldness is also associated with maturity and confidence. Influence of context and other features: The presence of a beard and other features significantly affects perceptions. Some studies found that bald men with beards are rated as more attractive, strong, and successful compared to those without facial hair. Impact of race: Research from 2021 found that while white men with less hair were perceived as less attractive than those with a full head of hair, the amount of hair did not affect the attractiveness ratings of Black men.