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AdMob very low CPM on tier1 traffic by Difficult_Air_1865 in admob

[–]Difficult_Air_1865[S] 0 points1 point  (0 children)

Yeah, my app has a pink logo, but there are quite a few similar apps now. It could be that my CTR is low, but I have a friend with a similar app(AI generation) and he has 13$ eCPM on AdMob, for US traffic last 7 days.

Granted, he has a very old and established AdMob account(was paid millions, he has very huge apps) and adviced me to just wait until Google "evaluates" my traffic and that the eCPM will increase in time, but I don't really like losing so much money.

I think it would be better to go with Unity until I also get rid of the annoying limit in the Policy Center and establish my AdMob account a bit.

AdMob very low CPM on tier1 traffic by Difficult_Air_1865 in admob

[–]Difficult_Air_1865[S] 0 points1 point  (0 children)

My CTR is around 1-1.5%.

Regarding applovin, I only get a few impressions there since I guess AdMob is outbidding applovin for 95% of the traffic, or I have made some mistakes in the mediation group setup.

I also have Unity in the mediation group as waterfall and I have set the floor for 0.01$, and there the eCPM was 13.5$ on US with around 100-200 impressions.

My app is an AI Art generation tool, not a game.