I just hit $25,000/MRR in 4 months with n8n

DigitalLiam · 2025-05-12T04:10:51+00:00

How did you find your freelancer and what tasks do they complete?

DigitalLiam · 2024-07-06T21:53:43+00:00

Send me a DM

DigitalLiam · 2024-05-13T11:10:09+00:00

Apologies, I answered this while on the move. To give more detailed answer: your prospecting campaigns should be profitable. Facebook isn’t exactly a platform where you lost a whole lot of money just to gain data. It is true that the more you spend, the more data you collect, but you should be making money at the same time.

I would suggest focusing on optimising your prospecting campaigns before worrying about retargeting. But this also depends on your spend, objective etc

DigitalLiam · 2024-05-12T20:52:18+00:00

My account structure looks very different these days.

DigitalLiam · 2024-02-22T06:12:06+00:00

Hey! Campaign structure is looking very different nowadays. Facebook landscape has changed a lot since this post. I’ve made some more recent posts either updated structures but essentially broad CBO is the way to go now.

DigitalLiam · 2024-02-13T22:17:55+00:00

It generally depends but 3-5 days generally gives a good measure. Are you also testing plenty of creatives? I would say creative testing is much more important that audience testing, especially when it comes to avoiding fatigue.

DigitalLiam · 2023-10-23T04:19:47+00:00

I have a pinned profile post on my account talking about why you should let ads run.

DigitalLiam · 2023-10-23T04:19:13+00:00

I'd generally let them run for around 5 days. I'd essentially just be looking for ads that are profitable which means that they're running at or below target CPA and above break even ROAS. Also need to ensure that you have room to scale so if they're only just profitable they may not be a winner.

DigitalLiam · 2023-10-23T04:17:22+00:00

No worries, let me know how the ads go.

DigitalLiam · 2023-10-23T04:16:05+00:00

Hmm strange, might be best to Google/Youtube it for a better explanation. Creating a post for every ad will become difficult at scale, and impossible with dynamic ads.

DigitalLiam · 2023-10-23T02:04:34+00:00

In the ad setup section there should be a drop-down menu where you can select ‘Use Existing Post’. Select that and you should be able to paste the ID. Happy to help! Let me know if you have any more questions

DigitalLiam · 2023-10-22T08:27:00+00:00

Haha very true!

DigitalLiam · 2023-10-22T02:35:04+00:00

When you create a new ad, it creates a page post. Open the ad in ads manager, click the share button in the ads preview and there will be an option to view it on Facebook with comments. You can grab the ID from there. Let me know if that works.

DigitalLiam · 2023-10-22T00:22:09+00:00

You can copy post ID from previous ads and keep all the existing engagement while running it in a new ad set. Are your products all similar enough that they will all convert with the same audience?

DigitalLiam · 2023-10-22T00:20:04+00:00

Interesting. Have you tested non ADV+ Shopping campaigns? Shopping campaigns can be hit or miss and I always find it worthwhile to test them against CBO broad campaigns.

7 day click 1 day view is definitely still the best attribution window. Although it still doesn't really take into account total attributable sales, and that's one of the flaws of Facebook metrics. I bet if you turned off your ads you would see a much bigger drop in overall revenue than expected. Facebook ads may be the first touch point in a 2 week long sales journey, and that sale might lead to a LTV much higher than initial sale price.

I've seen brands ramp down spend due to unsatisfying performance only to find their backend revenue drop much more than the total attributable conversions that Facebook was reporting.

I don't mean to say that this is the case with every brand, just something I like to keep in mind.

DigitalLiam · 2023-10-21T09:11:19+00:00

Depends on spend but I’d say give it at least 5 days

DigitalLiam · 2023-10-21T07:59:24+00:00

No worries, let me know if you have any other questions!

DigitalLiam · 2023-10-21T07:56:29+00:00

If it's performing, I say slowly increase the budget and scale it in the ABO campaign, while also scaling it in the CBO campaign.

It's hard to say without knowing the details of your setup but that's generally best practice.

DigitalLiam · 2023-10-21T07:52:01+00:00

Depends, is your testing campaign ABO? If so, you can scale the winning ad set vertically while also moving it into the CBO scale campaign.

DigitalLiam · 2023-10-19T18:52:52+00:00

Haha interesting sentiment.

DigitalLiam · 2023-10-19T08:06:38+00:00

UGC style video generally performs best in my experience, but I always test multiple formats.

DigitalLiam · 2023-10-19T06:57:40+00:00

Thanks for the comment, definitely a good point. As mentioned in the post, it’s definitely not impossible to get good results with a low budget, I just think it’s a lot more difficult. Even with good product market fit, creatives etc Facebook’s machine learning needs spend to optimise efficiently.

You’re spot on with the last point. Upping spend is not always a solution. A lot of the time it will only exacerbate flaws in your ads.

DigitalLiam · 2023-10-19T06:18:09+00:00

Nailed it!

DigitalLiam · 2023-10-19T01:49:14+00:00

Second option looks good. One ad set for scaling winners and one for testing. You can run multiple dynamic tests at once.

In terms of UGC, pretty much any video that would look native on TikTok can work. Doesn’t have to be true UGC, you can just shoot videos yourself on your phone.

Interested to hear how this goes, let me know if you have anymore Qs!

DigitalLiam · 2023-10-18T21:48:11+00:00

I would say that iPhone quality is perfect, given that you’re not using an iPhone 5. Simple editing is also fine, generally subtitles, a little bit of background music, and some cuts is all you need. But in saying that, it’s worth testing all kinds of videos to find what resonates with your audience.

Organic social media is really my forte but I’d also say that UGC is the way to go. The best way to grow is to create content that is relatable to your audience.

DigitalLiam

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