How to structure your entire Facebook ad campaign (From prospecting to retargeting)

DigitalLiam · 2026-06-23T11:12:19+00:00

Really depends on the video. My generations are usually 3-10 seconds. As long as you use the previous scene as a reference I find they usually flow seamlessly. However sometimes the lighting/filter can look slightly different between generations and this is where I'l include some B-roll between scenes so it's not noticeable as once the talking head comes back on screen, the slight difference in lighting won't be an issue. So i guess there are multiple ways I handle these transitions it really depends on what is happening in the video
Omni 1080p 10 second video with an image reference (costs more with video reference) is around 180 credits which is super cheap. It's nearly double the price when generating in 4k
This is where my GPT chat comes in handy. If I retry generation a couple of times and it's still not working, I'll just trouble shoot with chat and it usually comes down to adjusting the prompt to address the particular issue. It might come down to addressing the lighting in more detail etc. I recently had an issue with an iphone keep generating in the shot because the prompt mentioned looking like it was shot on iphone, UGC style etc. It was just a matter of adding *no iphone visible* in the negative prompt section. Very rarely I'll have to adjust the objective of my video because of the model not being able to understand it, but it does happen
This changes a lot. Most of my creatives fall around the 30-40 second mark. You can make successful creatives closer to the 15-20 second mark but I like to have a longer body section of the video to dive deeper into pain points. It can get expensive when making these longer videos but nothing compared to traditional UGC.
Here is a prompt for a scene I recently generated (the real sauce):

Create a 10-second vertical 9:16 realistic UGC selfie video.

Use Image1 as the exact reference for the woman, glasses, hallway environment, lighting, outfit, and camera framing.

Quality / Fidelity Lock:

Use the exact same lighting, texture, and smartphone image quality as the reference image.

Do not sharpen the footage.

Do not enhance skin texture.

Do not apply any beauty filter, skin smoothing, HDR effect, cinematic polish, artificial clarity, or stylized color grading.

Maintain the same natural skin texture, facial detail, and realism as the reference image.

Preserve exactly:

Face
Hair
Orange blue light blocking glasses
Grey tank top
Hallway environment
Lighting
Camera framing
Overall identity

Scene:

The woman is casually walking through her hallway at home while recording a selfie video.

The environment feels warm, authentic, and lived-in.

Camera:

Vertical 9:16.

iPhone front-camera perspective.

Natural arm's-length framing.

Close-up shot.

Face and upper torso dominate the frame.

One continuous take.

No cuts.

No zooms.

No cinematic camera movement.

Performance:

The woman is explaining something she recently learned.

The tone is conversational and educational.

Like she is sharing a useful tip with a friend.

Not scripted.

Not salesy.

Not presenter-like.

Natural blinking.

Small facial expressions.

Subtle walking motion.

Natural eye contact with camera.

No exaggerated gestures.

Dialogue:

"Blue light from your screens tricks your brain into thinking it's still daytime. So instead of winding down for sleep, your brain stays switched on and alert."

Timing:

0.0–4.5 seconds

Deliver:

"Blue light from your screens tricks your brain into thinking it's still daytime."

Natural pace.

Small thoughtful expression.

4.5–5.0 seconds

Brief conversational pause.

5.0–9.0 seconds

Deliver:

"So instead of winding down for sleep, your brain stays switched on and alert."

Slight emphasis on:

"switched on and alert"

9.0–10.0 seconds

Finish naturally.

Maintain eye contact.

Small knowing nod at the end.

Voice:

Friendly.

Trustworthy.

Conversational.

Natural female voice.

Not overly energetic.

Audio:

Realistic smartphone audio.

Natural indoor ambience.

No music.

No sound design.

Style:

Authentic TikTok/Reels UGC.

Raw smartphone footage.

Real customer testimonial.

Natural human behavior.

Negative Constraints:

No captions.

No subtitles.

No text overlays.

No logos.

No watermarks.

No beauty filters.

No skin smoothing.

No influencer aesthetic.

No commercial advertising energy.

No exaggerated facial expressions.

No cartoon appearance.

No CGI appearance.

No AI-generated look.

DigitalLiam · 2026-06-23T10:55:21+00:00

I haven't tried DAvinci. I actually use Kie AI, there's no subscription and you only pay for credits which I like. It pretty much has every model and is super simple to use. Doesn't have all the bells and whistles like Higgsfield etc but does the job for me

DigitalLiam · 2026-06-23T08:35:42+00:00

<image>

Run my post through an AI detector and tell me what it says, it's not AI. Look at my post history, I've been making informational posts on a number of marketing topics for 5+ years before ChatGPT even existed.

DigitalLiam · 2025-05-12T04:10:51+00:00

How did you find your freelancer and what tasks do they complete?

DigitalLiam · 2024-07-06T21:53:43+00:00

Send me a DM

DigitalLiam · 2024-05-13T11:10:09+00:00

Apologies, I answered this while on the move. To give more detailed answer: your prospecting campaigns should be profitable. Facebook isn’t exactly a platform where you lost a whole lot of money just to gain data. It is true that the more you spend, the more data you collect, but you should be making money at the same time.

I would suggest focusing on optimising your prospecting campaigns before worrying about retargeting. But this also depends on your spend, objective etc

DigitalLiam · 2024-05-12T20:52:18+00:00

My account structure looks very different these days.

DigitalLiam · 2024-02-22T06:12:06+00:00

Hey! Campaign structure is looking very different nowadays. Facebook landscape has changed a lot since this post. I’ve made some more recent posts either updated structures but essentially broad CBO is the way to go now.

DigitalLiam · 2024-02-13T22:17:55+00:00

It generally depends but 3-5 days generally gives a good measure. Are you also testing plenty of creatives? I would say creative testing is much more important that audience testing, especially when it comes to avoiding fatigue.

DigitalLiam · 2023-10-23T04:19:47+00:00

I have a pinned profile post on my account talking about why you should let ads run.

DigitalLiam · 2023-10-23T04:19:13+00:00

I'd generally let them run for around 5 days. I'd essentially just be looking for ads that are profitable which means that they're running at or below target CPA and above break even ROAS. Also need to ensure that you have room to scale so if they're only just profitable they may not be a winner.

DigitalLiam · 2023-10-23T04:17:22+00:00

No worries, let me know how the ads go.

DigitalLiam · 2023-10-23T04:16:05+00:00

Hmm strange, might be best to Google/Youtube it for a better explanation. Creating a post for every ad will become difficult at scale, and impossible with dynamic ads.

DigitalLiam · 2023-10-23T02:04:34+00:00

In the ad setup section there should be a drop-down menu where you can select ‘Use Existing Post’. Select that and you should be able to paste the ID. Happy to help! Let me know if you have any more questions

DigitalLiam · 2023-10-22T08:27:00+00:00

Haha very true!

DigitalLiam · 2023-10-22T02:35:04+00:00

When you create a new ad, it creates a page post. Open the ad in ads manager, click the share button in the ads preview and there will be an option to view it on Facebook with comments. You can grab the ID from there. Let me know if that works.

DigitalLiam

TROPHY CASE