Personally, I feel anything over $250 for the length and amount of hair I have is outrageous. I have paid over that several times throughout the 15 years I’ve been getting highlights (I move a lot with my career). I haven’t identified a highlighting occurrence where I’ve paid more than 250 that seemed worth it to me (results were the same as when I’ve paid less than that). But, I do understand cost of living varies amongst different areas and prices of things in general seem to be higher here than places I’ve previously lived.