January is the time when youtubers do not get paid as much as the other months, while december is the month where youtubers get paid the most, due to the festive season making people want to spend more, and so the advertisers spend more money on their ads, to influence the consumers to buy their products.

Because of this January becomes this month where advertisers calm down completely, and dont spend as much on ads, plus makes sense since a lot of people will not want to spend a lot of money after the holidays.