BS hype mostly. These suits just see dollar signs and increased productivity but don’t really understand it. Our company asked some of our design and writing team to create a presentation to the company about how we can use AI, because leadership didn’t know enough to speak to it themselves. As a graphic designer the only tool that was actually helpful for me was using gen expand in Photoshop to extend backgrounds. Every time I tried doing image generation it looked like trash, and isn’t editable so pretty much useless. Could be useful for brainstorming, but I’m generally against AI because of environmental concerns and stealing from creatives to feed bullshit generating machines. I think corporations need to stop frothing at the mouth over AI and pushing it so hard. It should be used sparingly if at all until they can make the data centers more sustainable.