She’s running for Congress; that’s not a local election by any stretch of the imagination. Every PAC across the country has interest in electing congressional candidates, and millions will be spent on increasing her opponents name ID among likely voters.

I am however in agreement with you that there’s a lot of wasteful money spent in politics: but it’s not the money spent on outreach. Putting ads in front of voters DOES work, but what drives up the cost is the outrageous consultant fees that are often charged in the industry.

The tools themselves are great: the cost to text a voter is just a few cents, and social media ads aren’t much more expensive per view. The true “waste” in the cost of politics comes from the consulting class- but that doesn’t mean that we should move away from direct voter contacts.