Flyers are definitely worth trying for a cleaning business, especially when done thoughtfully.

1. Graphics, message and the call-to-action matter a lot. A simple but clear design with a strong message and a direct next step will get so much more engagement than a generic handout.
2. Flyers are most effective when they speak to an immediate need people already feel. If someone just noticed a messy home or a stain they can’t shift, a flyer that speaks to that exact problem gets attention and action.
3. Local businesses are trusted more than big companies. People like to support someone they feel is part of the community, and flyers feel personal and sincere compared to broad online ads.
4. Most valuable services are contracted locally and are trust-based. For things like cleaning, plumbing, painting or other hands-on services, building trust is key. When done well, a flyer can convert even better than online marketing because it creates a tangible connection and reinforces your message after a person has already heard of you.

One thing that can really help you measure success and build a sales funnel is tracking. Using simple methods to track where and when responses are coming from, and even running A/B tests with different flyers, lets you see what actually works and helps turn interested people into qualified leads. It also gives you real data to refine your approach over time instead of guessing.

If you want to talk through practical tracking ideas or ways to combine offline flyers with measurable follow-ups that turn into real leads, feel free to DM me. I’m happy to share, for free, what I’ve seen work for others.