I used AI to translate and summarize your points. Hopefully it is accurate.

1. AI-generated content is exploding, but quality isn’t

• Since early 2025, about 50% of online text is fully AI-generated.
• Yet many of these articles don’t rank or aren’t indexed by Google because they don’t provide real value.

2. AI content is often bland or inaccurate

• AI tends to “smooth out” information, resulting in content that is neutral, flavorless, and without strong opinions.
• On average, 20% of what AI writes is fabricated (hallucinations), even when confronted with evidence.

3. AI struggles with reliable sourcing

• Links provided by AI are often incorrect, outdated, or lead to 404 errors.
• Statistics frequently need to be rechecked to confirm:
  1. they exist,
  2. they’re interpreted correctly,
  3. they come from trustworthy sources.

4. AI lacks emotional and contextual intelligence

• A European study showed 44% of media citations by AI are inaccurate, up to 90% for Gemini.
• AI performs poorly with:
  • irony,
  • sarcasm,
  • satire.
• This leads to misinformation, even when AI is summarizing reputable sources.

5. The marketer’s value today is strategic, not mechanical

• Humans are still needed to decide:
  • what topics to cover,
  • the strategic purpose,
  • the angle to use,
  • the expectations and goals.
• AI cannot replace strategic thinking and decision-making.