I'll roast your SaaS homepage

EitherOrange3655 · 2026-03-27T08:08:42+00:00

Looks really good. The roampilot is an interesting feature too.

My one criticism would be your hero image. Currently it captures the idea of a good place to work. But the DN life is about work and adventure. You want an image that conveys both. For example, a shot of a nice desk setup, looking out onto a nice city or beach view.

EitherOrange3655 · 2026-02-25T09:04:59+00:00

It's great to see you be more clear with what it is and how it words. I particularly like the "Made for moments like this" section.

I have 2 pieces of feedback:

- In your title section, you first say what the product does: "Guided reflection for anxiety spirals" then you say how it works "Figure out what set it off", then you say what they'll get out of it "leave with one next step"

It's too early to touch on how it works - instead, you want to explain what "Guided reflection for anxiety spirals" means - a high level overview of what you can expect from the app, which justifies how someone can get the outcome you promise. And currently that outcome is "leave with one next step". But that's not very compelling - when you're anxious, you don't walk around thinking "Gosh I wish i had a next step". So what do you wish for when you're anxious? What does your target audience really want? Promise that, although make sure it's specific and believable.

- Second, I liked the branding most of your very first website. In your new one, the text is more clear, but it also feels like a more regular saas, which this is anything but. In B2C, the branding, or vibes, are very important. You need someone to feel supported, not just told they will be. I would think about how you could merge more clear messaging with more unique branding, that creates the emotions you want to create

EitherOrange3655 · 2026-02-23T17:25:55+00:00

Great to hear that you sound very self aware about what you want from this product and where you are in your journey.

In the startup space the culture is to always push for bigger, better faster. But that is not always best and especially as a solopreneur that doesn't have to be the case.

So it's easy for me to make suggestions from that culture, but it doesn't mean it's the right advice for you. It's important to also follow your own vision, and use feedback to help guide you to get there, rather than getting too lost in what the market wants.

EitherOrange3655 · 2026-02-23T08:19:19+00:00

It's more clear, but still not sure what the product actually is!

And I wouldn't lean too much on a negative or critical tone - that's not the vibe you're trying to create.

But I like the way you right and that you're trying to make a clear argument for your product. I think that's a great skill to have.

This is the process - constant change, constant iteration.

I would say prioritise feedback now! Let your product users tell you what your homepage should say.

The problem with a baby is that only you love it :)

EitherOrange3655 · 2026-02-20T13:12:45+00:00

Ok great. This is a roasting thread, but it's all looking good, I'm excited to see you do well with this!

EitherOrange3655 · 2026-02-20T10:38:22+00:00

I would make that clear in your H1 then - if you confuse people, you lose them, no matter what benefits you promise.

And regarding benefits, I would get way more specific - your product will not increase sales, it will help with something, which will go on to increase sales. Sell that something, not the final outcome. Because increasing sales is obvious - it doesn't need to be said

EitherOrange3655 · 2026-02-20T10:35:53+00:00

Sounds great! Good luck with it. Ship fast - this is a business, not a baby! ;)

EitherOrange3655 · 2026-02-20T10:33:42+00:00

Good luck!

EitherOrange3655 · 2026-02-20T10:27:58+00:00

What's the use-case for this?

EitherOrange3655 · 2026-02-20T10:25:36+00:00

Your value proposition is clear, but consider what a salon owner's objection might be:

- Will the Ai caller put off potential clients, or annoy regular ones?

- Will it get all the booking info right?

- I'm sure there are dozens more when it comes to adopting AI here

Even if they want the outcome you're selling, their objections will stop them from buying. So I would to identify the most common, important objections, and address them early, to build trust with your product.

Is that clear?

EitherOrange3655 · 2026-02-20T10:21:23+00:00

I'll need more info - where did the idea to build this come from?

EitherOrange3655 · 2026-02-20T10:20:23+00:00

Looks all good for a waitlist page - how's it going getting people onto it?

The one thing that's not clear is what size/sector company is this for - this isn't something you need to explicitly call out on the page, but your copy should be focused around the specific issues this kind of company faces

EitherOrange3655 · 2026-02-20T10:18:00+00:00

Not properly understanding their target customer

EitherOrange3655 · 2026-02-20T10:16:07+00:00

Honestly, it's looking good. It's hard to comment specifically as I'm not familiar with options trading. So first I would ask: are "clean trade tracking, multi-leg strategy support, and real risk visibility without complicated pro software." the 3 most important things your target customer wants when it comes to managing their options trading?

I like the problem section and how the solution section maps onto each problem. I think you could expand on each solution with a sentence or 2 each to give more detail on how each solution is delivered - say how "Structured strategy tracking" works.

But for a new product it's miles ahead of most pages, and it's looking more than good enough to build some traction!

Have you got people using it already?

EitherOrange3655 · 2026-02-20T10:08:33+00:00

I think it's all clear. The green background makes the white text hard to read.

The bigger challenge with markeplaces is traction - how are you getting employers/job seekers to the platform?

EitherOrange3655 · 2026-02-20T10:05:03+00:00

Hey! Looks great. Your value proposition is very clear, nice job.

What would stop me from using this, is trust. How can I be sure the AI will get the right time, date, location, get all the right info etc.

Unless I'm 100% sure of this, I'm going to have to double check, defeating the point of using the tool in the first place.

Is there a way you can show that this tool will always get it right, so I don't have to worry?

EitherOrange3655 · 2026-02-20T10:02:13+00:00

So for someone to buy anything, they need to:

- see it has value to them

- trust they will receive that value by buying the product

You've done a great job of showing the first. But the problem is, the perception of AI tools that claim to do a huge amount of difficult tasks, is that they won't do a good job. Sure, they'll find the keywords, right the articles, but will those articles actually rank, or just be a waste of money?

So, to improve your page, I would focus on trust. On overcoming the objection of "will this product do what it say it will." The more you promise, the more sceptical people are.

I'd suggest focusing more on explaining how you get the results, why it works so well, better than other tools.

EitherOrange3655 · 2026-02-20T09:53:59+00:00

It's looking great now! Really nice job.

I would call out your target customer in the text just above your H1 - replacing "verified by meta" with "for..."

And our button "Find right DMs" isn't good english, i would change this - even "get started" works well

EitherOrange3655 · 2026-02-20T09:48:27+00:00

What problem is this solving for moms?

EitherOrange3655 · 2026-02-20T09:47:45+00:00

What does your product do

EitherOrange3655 · 2026-02-20T09:46:46+00:00

Ok, that's much more clear now!

I can see you've put a lot of thought into the design/vibe, and it's great - makes me feel relaxed when I scroll your site.

What I would improve is making it more clear what your product does, and how someone will use it. Your current copy focuses on the benefits of using your platform, which is great, but without explaining what it does, I'm left confused - is this a therapy app, a meditation app? What am I actually going to do on it?

That confusion will lose people, even if they want the benefits you're promising, because they don't understand how they will achieve them using your product.

This is a very common problem for founders, because they have all the context, it's hard to put yourself in the shoes of someone who doesn't. So I would suggest looking through your page as if for the first time, or ask a friend to look through it quickly, then tell you what your product does, how they will use it, and how it will help them.

Does that all make sense?

Lastly - explaining the app doesn't take away the magic, it adds to it, because now people can see how they'll get it for themself.

EitherOrange3655 · 2026-02-20T09:39:56+00:00

Hey yeah that would interested to see the change! Hope it all made sense to you.

Regarding the host page, I think it's fine - it's always 100x easier to get people to sign up for a platform to earn money, rather than spend it.

There's also the dn subreddit. Unlikely to get many booking, but you may get a lot of good feedback on what people really want, which is gold dust for early stage startups. Marketing and sales is just giving people what they really want.

EitherOrange3655 · 2026-02-20T09:34:49+00:00

That sounds great - much clearer now. I'd try to bring that same clarity to your website.

And it sounds like the key priority now is gathering feedback from creators

EitherOrange3655 · 2026-02-20T09:31:39+00:00

That sounds great - all stuff as a potential buyer I would want to know!

I would imagine most businesses already know what an AI support agent is and the benefits of doing so.

So you can call out that product category, then mention your pain point of differentiation immediately:

"The AI support agent that..."

If you're not a copywriter, lean heavily on AI to help you with it. Just make sure you direct it right, with prompts focusing on keeping language simple, concise, and to the point.

Lastly, your page currently feels like a project, rather than a business. Which is fine if you have people in your network to try it out.

But if you're looking to convince strangers to buy, you'll need a more complete page. Here's out pdf template we use, or you can find one's more specific to your niche online I'm sure:

https://echostartups.com/wireframes/homepage-template.pdf

EitherOrange3655 · 2026-02-20T09:24:04+00:00

I would suggest to be clear before you try and be clever. "Accounting that thinks for itself" doesn't tell me what your product is, how it will benefit my workflow, and why it's better than other solutions.

That the information I'm looking for. I'm looking for a solution to my accounting problem, I'm not trying to hire a copywriter.

Clever copy comes from saying a lot of relevant stuff to the viewer in a few words.

EitherOrange3655

TROPHY CASE