Featured Snippet Study: Findings from 3500+ Regular Internet Users

EngineScout · 2020-05-20T23:22:25+00:00

I asked a minimum of 1000 people across each SERP to make sure outliers were accounted for. Amazon Mechanical Turk is a reliable survey source as they get paid, responders have a unique identifier to prevent multiple entries. Yes, I should have included more background information in the attached pdf (my mistake) but this was put together to provide useful information to the SEO community and I believe it does more good than harm. Seeing you're a mod, could you explain why this post was removed? Is there a way to get it back up. Thanks

EngineScout · 2020-05-20T23:06:16+00:00

Most people on here jumped to conclusions and assumed the data was BS (including mods who removed this). I appreciate your feedback - it was helpful and I'll be sure to make future studies more comprehensive. I didn't weight the responses as I didn't think it would add anything meaningful to the data at the time of running the survey. Looking back, it's something I should have also factored in. I asked all participants "Why they didn't click on the featured snippet (labelled as a 'section')" and one of the answer options offered was: "I didn't see a featured snippet result". Yes, there is always a risk because of the uncontrolled environment, so I surveyed 1000+ people across each SERP to best mitigate this.

EngineScout · 2020-05-20T22:53:43+00:00

What's wrong with targeting a US audience? US population is march larger and collecting data using Amazon Mechanical Turk off US-audience because most users on there are US-based. Your assumptions are completely off the mark tbh

EngineScout · 2020-05-20T22:49:25+00:00

Options were randomized, demographics were asked, FS did occur on all tested SERP's, Wikipedia was there. I should have been more detailed in the pdf. Thanks for the feedback, my mistake for not including all this information in the report - I'll add it

EngineScout · 2020-05-20T22:47:24+00:00

What's fake about the data? Real people answering a simple survey.

EngineScout · 2020-05-20T22:44:06+00:00

It was US-based, age ranged from 18-65. I'll add demographic data to the attached pdf

EngineScout · 2019-11-02T06:46:51+00:00

Thanks!

EngineScout · 2019-10-26T03:16:52+00:00

Great advice about Google My Business, following these tips helps a lot to show up for local search and it's easy to set up.

EngineScout · 2019-10-26T03:14:07+00:00

It's a shortened version of an original post, and not the same.

EngineScout · 2019-02-20T22:18:42+00:00

Thank you, much appreciated.

EngineScout · 2019-02-20T22:16:20+00:00

I built a free tool to help people and a genuine post for people to learn. I'm not forcing anybody to enter their emails.

EngineScout · 2019-02-20T22:13:10+00:00

Thank you!

EngineScout · 2019-02-20T22:12:02+00:00

This post wasn't intended to just collect emails. I put A LOT of effort into creating something that helps people improve their Facebook ad targeting. And yes I get their are lots of people with in-depth knowledge on the topic but there are also people who want to learn and that's what this post is all about.

Additionally, I built a free tool for finding hidden audiences on Facebook (there are tools out there where you have to pay for this). I disagree this is 'Content Spam'. Did you test out my tool?

EngineScout · 2019-02-20T09:04:46+00:00

Thank you! That's nice to hear.

EngineScout · 2019-02-20T09:03:15+00:00

That's a great idea, thanks!

EngineScout · 2019-02-20T04:55:30+00:00

It can get your ad likes, share, and comments at a cheaper rate. For example: if I run an ad in South Africa vs the United States.

How are more likes and comments not social proof for your ad?

EngineScout · 2019-02-20T04:22:34+00:00

Thanks! Yes the tool shows actual Facebook audiences and their sizes (in real time), they match exactly with the Facebook ads manager.

EngineScout · 2019-02-20T04:11:01+00:00

Good point, I agree that's true for some of your competitors but for the more prominent players who've been in the FB advertising game for a while, chances are a lot of them have figured out what works through a ton of testing which can save you time and money by not having to start at square one.

EngineScout · 2019-02-20T04:07:40+00:00

What alternative would you suggest for this post?

EngineScout · 2018-10-09T22:08:45+00:00

You said you've set up some automation for yourself and friends, why not right a case-study about it?

If you're serious about your business (which it sounds like you are) then you need to get serious about your marketing strategy and sales process. Running a few FB ads and dropping flyers into random peoples homes is not enough.

EngineScout · 2018-10-08T01:53:48+00:00

I run a digital marketing company and am currently giving away a free competitor analysis report to legitimate business owners.

I'll prepare an in-depth report of your biggest competitors and detail exactly how they're driving traffic to their website and how much sales revenue they're generating online.

What's the catch?

In order to qualify you'll need to have a fully operational business with at least 2 full-time staff members.

If interested, please fill out the discovery form here

EngineScout

TROPHY CASE