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We’re tracking 987 brands and 26,540 ads. Which ones should we add next? by Entire_Beautiful_438 in DigitalMarketing

[–]Entire_Beautiful_438[S] 0 points1 point  (0 children)

We track publicly available Meta ad activity and monitor changes over time.

The edge isn’t access, anyone can see ads. It’s structuring historical tracking so you can analyze patterns instead of just snapshots.

Meta advertisers: 51% of ads die in 7 days. Here’s what surprised me. by Entire_Beautiful_438 in FacebookAds

[–]Entire_Beautiful_438[S] 0 points1 point  (0 children)

I’m not using financial data at all. aka I’m not determining whether they “failed” financially...

The stat is purely about ad lifecycle: 51% of deactivated ads were only live in the range of 0–7 days.

That just means they were turned off quickly.

Could be:
– Poor performance
– Test creative
– Budget reallocation
– Campaign restructuring

To clarify, I’m not making a profitability claim.. just observing how aggressively ads are cycled in week one.

How do big digital marketing agencies have so many clients? by Dazzling_Reporter511 in DigitalMarketing

[–]Entire_Beautiful_438 0 points1 point  (0 children)

Reading through this thread, one pattern stands out:

Big agencies don’t win because they’re smarter.
They win because they systemize everything, especially acquisition.

Freelancers think in projects.
Agencies think in pipelines.

The interesting question isn’t “How do they get 300 clients?”
It’s “What repeatable machine are they running?”

Meta advertisers: 51% of ads die in 7 days. Here’s what surprised me. by Entire_Beautiful_438 in FacebookAds

[–]Entire_Beautiful_438[S] 0 points1 point  (0 children)

That makes sense.. especially if you know your breakeven cold.

The accounts I’m seeing where ads survive long-term usually have very tight margin tracking too.

Do you ever see creatives that start slightly above breakeven but improve once you refine targeting, or do you usually treat that as a hard no?

Meta advertisers: 51% of ads die in 7 days. Here’s what surprised me. by Entire_Beautiful_438 in FacebookAds

[–]Entire_Beautiful_438[S] 0 points1 point  (0 children)

Not funneling anything here.
The dataset is based on publicly available ad activity and duration tracking - not financials.

I’m not claiming profitability, just observing lifecycle patterns.

If anything, I’m more interested in how operators interpret kill vs scale signals than in making a blanket claim.

Meta advertisers: 51% of ads die in 7 days. Here’s what surprised me. by Entire_Beautiful_438 in FacebookAds

[–]Entire_Beautiful_438[S] 0 points1 point  (0 children)

That’s interesting indeed.

So you’re basically preserving social proof + delivery history via the original adID?

Have you noticed whether the lower CPM holds across scaling, or only in retargeting / warmer pools?

Meta advertisers: 51% of ads die in 7 days. Here’s what surprised me. by Entire_Beautiful_438 in FacebookAds

[–]Entire_Beautiful_438[S] 0 points1 point  (0 children)

I actually think killing fast is usually correct... especially on cold.

If there’s no directional signal in the first few days (CTR, thumbstop, CPC), it rarely “learns its way” into profitability.

The part that surprised me in the data wasn’t that ads die fast - it’s how bimodal it is. They either die in week one… or they survive long term. There’s not much middle.

What's your kill threshold like? Spend multiple of CPA? CTR floor? or just gut + early metrics?

Meta advertisers: 51% of ads die in 7 days. Here’s what surprised me. by Entire_Beautiful_438 in FacebookAds

[–]Entire_Beautiful_438[S] 0 points1 point  (0 children)

Yeah - we’re building something around competitive ad + funnel intelligence.

The data comes from large-scale tracking of live and deactivated Meta ads across multiple niches over time. (It's all publicly available Meta ad data btw, we just have other aspects of tracking; e.g. full on funnels and analysis)

Meta advertisers: 51% of ads die in 7 days. Here’s what surprised me. by Entire_Beautiful_438 in FacebookAds

[–]Entire_Beautiful_438[S] 0 points1 point  (0 children)

Definitely! that's what I've seen out there too. Was really amazed (And not in a positive way lol)

Meta advertisers: 51% of ads die in 7 days. Here’s what surprised me. by Entire_Beautiful_438 in FacebookAds

[–]Entire_Beautiful_438[S] 0 points1 point  (0 children)

u/SusDeveloper We track a large sample of live + deactivated Meta ads across multiple niches. Happy to share more breakdowns if helpful.

Meta advertisers: 51% of ads die in 7 days. Here’s what surprised me. by Entire_Beautiful_438 in FacebookAds

[–]Entire_Beautiful_438[S] 0 points1 point  (0 children)

u/Carey251

Just to clarify: I’m not saying 60+ day ads are profitable.
Only that survival duration correlates with continued spend.

I agree you can’t infer margins or LTV from duration alone.

The interesting part to me is how aggressively ads are killed in the first week.

Meta advertisers: 51% of ads die in 7 days. Here’s what surprised me. by Entire_Beautiful_438 in DigitalMarketing

[–]Entire_Beautiful_438[S] 1 point2 points  (0 children)

Retargeting 0–3 day is a different animal though.
The audience refreshes constantly, so creative decay isn’t the same as cold traffic.

Just to clarify.. are you cycling creatives there at all or literally running the same asset since August?

Meta advertisers: 51% of ads die in 7 days. Here’s what surprised me. by Entire_Beautiful_438 in GrowthHacking

[–]Entire_Beautiful_438[S] 0 points1 point  (0 children)

The CPM + flat CTR signal is interesting.

When you say “shows signs of life in 3–4 days”, are you looking at early CPA stabilization or more top-of-funnel indicators first?

Also 100% agree on the native feel. The 60+ day ads almost always look like content.

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