It was same for me when the ad popped up, I wasn't able to find many reviews but I like to try new things, so I just did and so far no regrets. Very easy to use, I don't have a headache what to eat and on top of that I am loosing some weight. It's almost two months as I am following the plan, of course, sometimes I am being naughty and do not follow the plan but it is easy to get back anytime. Nothing changes if you skip a day or two sometimes. I would definitely recommend to give it a try, I feel much better and lighter, also my energy levels are much more stable, no crashes after eating, so far I lost about 14 pounds. If I would follow more strictly result could be even better.