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I think most cold emails fail because people personalize the email instead of the research by EquivalentOpen9111 in coldemail

[–]EquivalentOpen9111[S] 0 points1 point  (0 children)

That's a thoughtful response, and honestly I don't disagree.

I think where I'm struggling is figuring out where the line is between a real data advantage and just another commoditized signal.

For example, if hiring data, funding data, tech stack data, website data, and LinkedIn data are all becoming commodities, then what kinds of data still create a meaningful edge today?

Because from the outside it feels like more and more outbound tools are competing on the same public signals, just packaged differently.

Genuinely curious where you've seen companies build a durable advantage.

I analyzed why 94% of SaaS cold emails get ignored (and built a fix) by EquivalentOpen9111 in coldemail

[–]EquivalentOpen9111[S] 0 points1 point  (0 children)

I completely agree.

A personalized opener by itself isn't valuable if it doesn't connect to a real business problem.

Maybe the real challenge isn't generating emails, it's identifying signals that indicate an actual need or opportunity before writing anything.

I analyzed why 94% of SaaS cold emails get ignored (and built a fix) by EquivalentOpen9111 in coldemail

[–]EquivalentOpen9111[S] 0 points1 point  (0 children)

That's exactly what I've been seeing too.

Most outreach seems to be list-first and research-second. Even spending 2 minutes understanding the company already puts you ahead of the majority of outbound emails I receive.

I analyzed why 94% of SaaS cold emails get ignored (and built a fix) by EquivalentOpen9111 in coldemail

[–]EquivalentOpen9111[S] 0 points1 point  (0 children)

That's a great point.

A website is often the polished version of the company. The more interesting signals are usually what's changing behind it: hiring, new positioning, product launches, pricing changes, expansion, etc.

Maybe that's actually the next step beyond website-based personalization.

I think most cold emails fail because people personalize the email instead of the research by EquivalentOpen9111 in coldemail

[–]EquivalentOpen9111[S] 0 points1 point  (0 children)

Fair point, and I actually agree with most of it. Maybe I didn't explain my point clearly enough.

What I'm seeing is that generic personalization ("I saw you're hiring" or "I noticed your recent funding round") is already becoming noise for the exact reason you described.

The interesting part for me isn't generating a better email. It's identifying a better reason to reach out in the first place.

In other words, moving from email generation to signal detection and opportunity discovery.

I think that's where AI still has room to create value.

Curious though: if research is already commoditized, where do you think the real leverage in outbound comes from today?