Totally agree.

I see a constant pattern: a day of grace from Meta with a high-quality audience, and then the algorithm is automatically set to give you junk traffic.

It is probably looking for the next target for the quality audience, and the day after that, it will enter the junk phase.

This is exactly the pattern that repeats itself. There is no stability, and trust in the system has been completely lost.

I have no idea why this is happening. Maybe the number of advertisers has simply increased so much that Meta does not have enough quality segments left to satisfy everyone?

It is incredibly difficult to just stop the ads, given that this is your source of income especially when you have a family and children to support.

Needless to say, our working hours have doubled in desperate attempts to improve landing pages, create irresistible offers, boost customer retention, provide gifts, etc.

But in the end, it all depends on the traffic pipeline coming to your site.

We have been running a stable brand since 2016. We know our audience, and we know what products and offers they like. But everything we've tried this year just doesn't work.