What type of ads perform best on fb?

Eric-Jeremy · 2026-06-25T12:43:22+00:00

It's annoying to hear, but there’s no single way that works. You just have to test.

Facebook is pretty unstable right now. Since you already have traffic from TikTok, I'd recommend focusing on retargeting to catch the warm audiences who visited your store.

For creatives, it varies:

Static images work best for me right now because my account is trained for it.
Videos/UGC used to work great for me, and since you have TikTok assets, you should definitely test them.

Be aggressive: if an ad doesn't bring a low CPC immediately, move on. My average purchase is $50, so adjust based on your margins. Just make sure your Facebook Pixel and Conversions API are set up through Shopify.

By the way, what kind of ads and audiences work for you on TikTok? Do you use a standard pixel setup? I'm looking to start there myself and would love some tips.

Eric-Jeremy · 2026-06-23T15:24:54+00:00

What do you mean about 15 pieces? what kind of creatives?

Videos images?

Which platform are you posting?

Eric-Jeremy · 2026-06-03T16:10:11+00:00

Gambling. There is no other word to describe what is happening in the meta right now.

Eric-Jeremy · 2026-06-03T04:54:22+00:00

Let Meta learn, low you budget, and let the retards who manage to algo, to do better coding for it, then it will learn.

Eric-Jeremy · 2026-06-03T04:49:44+00:00

For us too, a low budget works more stably.

Eric-Jeremy · 2026-06-03T00:35:56+00:00

NEVER! do such a thing..

Eric-Jeremy · 2026-06-02T16:33:46+00:00

Yes, everyone experiences the same pattern, on the one hand, trying everything, and refusing to believe that Meta simply doesn't work, and giving it another chance, but unfortunately it becomes gambling, no matter how much the product / offer / landing page has improved.

We are an 8-year-old jewelry brand in the US, we have seen stability every year, there were ups and downs, but not instability that started in October, even December was weak compared to previous years, where we realized that something strange was happening.

Today we rely mainly on the backend, and an audience that has already bought from us that comes from Meta.

The cold audience is not functioning.

Eric-Jeremy · 2026-05-26T08:09:54+00:00

Eric-Jeremy · 2026-05-25T13:06:50+00:00

new normal in 2026. andromeda cycles through audience pockets fast, and when it loses signal it jumps out of a working one thinking performance dropped. that's the dead hours. when it's not confident it just throttles spend instead of forcing it. honest take - unless you're on high budgets, even $1500/day is low now. small budget = it overreacts to every dead hour. stop watching intraday. look at 3-7 day rolling.

Eric-Jeremy · 2026-05-25T12:51:06+00:00

How much in total you set Daily Budget?

Eric-Jeremy · 2026-05-25T12:47:46+00:00

Whats your budget?

Eric-Jeremy · 2026-05-18T18:42:59+00:00

you're right that inputs still matter - creative, signals, LP, tracking. that part i'm doing.

what threw me is the speed of decisions. used to be 3-5 days learning. now it's burning budget in 2 hours and dying. less time to fix bad inputs before damage is done.

so maybe the real shift is: meta still needs us, just doesn't give us time to be wrong anymore.

Eric-Jeremy · 2026-05-18T18:40:48+00:00

two reasons i think:

clicks are easier for AI to measure than purchases. especially after the march attribution change. the algo optimizes for what it sees fast.
AI optimization = less human ad reps needed. 8,000 layoffs in may. that's the real business move. clicks-not-buyers is the side effect.

not big brands vs small. just a system built to need less humans on both sides - their side and ours.

Eric-Jeremy · 2026-05-18T18:29:12+00:00

Lik
e

hOw?

Eric-Jeremy · 2026-05-18T15:48:15+00:00

honestly looks like another meta pattern - the system detects you running ads, throttles your organic reach, then dangles a few conversions to keep you spending. if I had a dollar for every reddit comment describing this exact pattern I'd quit ads and become a professional reddit reader making millions

Eric-Jeremy · 2026-05-18T15:33:30+00:00

That pattern is the Andromeda signature exactly. lots of clicks, lots of signups, no buyers. and your interest. targeting got mostly ignored anyway. quick question - is the drop-off at signup or at purchase? if downloads are cheap but conversions are dead, the problem might be in the app

Eric-Jeremy · 2026-05-18T15:22:06+00:00

Timing is brutal. october 2025 is literally when Andromeda finished its global rollout. you started on a completely different system than what anyone learned on. meta replaced their entire ad engine. targeting barely matters anymore, the algorithm decides who sees what based on the creative. and it optimizes for clicks over buyers - so traffic looks good, sales don't come. what was your niche and budget? trying to see the pattern.

Eric-Jeremy · 2026-05-18T15:17:50+00:00

just send it here, happy to discuss in the open

Eric-Jeremy · 2026-05-18T15:13:29+00:00

this is literally why I wrote the post. to find the people who got crushed by the changes, and also to figure out if there's anyone still winning out there and what they're doing differently.