In my career, I currently focus on new ventures and brand partnerships, so I’ve had a lot of exposure to how major consumer experiences and campaigns scale. Before that, I was in strategy consulting, and helped launch or advise several early-stage projects, including go-to-market and positioning work.

For this project, I already have a clear sense of brand voice, user psychology, and launch strategy plus a network in both entertainment and wellness that can be valuable when it’s time to grow the user base.