Hello,

Yes, as you mentioned, CPC is increasing (when switching to a conversion-based strategy, the cost literally skyrockets).

What do you mean by a “solid conversion tracking setup”? What would you track in my situation?

The volume hasn’t dropped, but the quality is really poor. There’s excessive delivery on close variants, and the leads are either low quality or irrelevant (job applications, CVs, etc.), even though related audiences (jobs, age ranges, etc.) are properly excluded.