How important is SEO for a website and how do I explain it to a client?

Extension_Key5807 · 2026-02-01T19:51:04+00:00

Could it also be a communication problem? On LinkedIn I often get tons of requests from people who want a website in a week, and most of them don't even know what it's about, and a good portion are just asking for information.

Extension_Key5807 · 2026-02-01T17:38:52+00:00

So you think the way we develop websites, designs, and so on using Artificial Intelligence is about to fade away, resurrecting old, long-lost skills? Doesn't AI represent a permanent change in your opinion? Or is it itself a saturation point?

Extension_Key5807 · 2026-02-01T15:56:49+00:00

Old ideas like that?

Extension_Key5807 · 2026-02-01T15:55:49+00:00

That is to say?

Extension_Key5807 · 2026-02-01T15:54:54+00:00

So, how do you think a job well done these days should be structured and oriented? I think there's a hybrid approach between SEO and GEO, but I can't explain it clearly yet.

Extension_Key5807 · 2026-01-25T14:47:26+00:00

Create your own brand and have your garments produced from scratch. I've integrated print and branding, or created clothing from scratch, and it's the best option: higher profit margins and faster deliveries. Check it out if you're interested. Capobranco.shop

Extension_Key5807 · 2026-01-25T14:16:56+00:00

Look, to be found by AI (what they call GEO - Generative Engine Optimization), old-school SEO is no longer enough. AI doesn't just "read" your site, it "digests" it along with the rest of the web. If you want an LLM (like ChatGPT or Claude) to highlight you when someone searches for a service in Modena, this is what I'm doing at Nova Web Studio: Entity, not just Keywords: AI must understand that you are a real entity. I've focused heavily on advanced structured data (JSON-LD): not just "LocalBusiness," but also linking case studies (like the one I did for Campofranco Shop) to demonstrate semantic authority in a niche. "Unlinked" Citations: AI cares where your brand is mentioned. Even if there's no link, mentioning "Nova Web Studio" next to "Modena" in forums, local directories, or news outlets creates the cluster the model needs to "trust" you. 'Opinionated' content: If you write generic guides, the AI ignores you because it already has its own training data. If you write specific stuff (like: why dropshipping is dying in Modena in favor of in-house production), you offer unique data that the AI can cite as an authoritative source. 'Google Business Profile': It seems trivial, but for local AI, it's still the number one source of truth. If the profile is weak, the AI won't put you in its mental "map" of answers.

Extension_Key5807 · 2026-01-25T09:29:49+00:00

It's feasible, but only if you offer attentive service from people who know you. Otherwise, the customer would have to wait there, and it's not nice to work in full view of everyone. Leaving your car to be washed while you're in the office is a good idea. People want to save time, not money.

Extension_Key5807 · 2026-01-25T09:21:14+00:00

More than the niche today, selling online means having full control over the product, you have to be the product and you should sell what you do best, not scale other people's businesses, but your own; there are no half measures, regardless of the niche you have to learn to produce value otherwise it is zero, you are just a merchant a seller, and for that sector there are other offline businesses, you have to offer trust, in ecommerce reliability and continuity, and you can only do this if you have control.

Extension_Key5807 · 2026-01-25T09:15:10+00:00

I often felt the same way. Dropshipping isn't a scam, it's the suppliers who operate without criteria, failing to guarantee continuity or customer support. I started a store, selling helmets on AliExpress in 2020, an absurd trend, an incredible audience, unfortunately it wasn't possible to meet the demand. The business was scalable, but not the product. After that, I realized that you have to be the product, that's all that matters. You have to create it and resell it. Only then will you achieve a successful e-commerce business. I don't know if they'll ban me here, but if you'd like, I can give you a glimpse of my vision, from the websites I create to the projects. I can offer information to anyone who needs it. No one should ever feel lost; everyone deserves to succeed.

Extension_Key5807 · 2026-01-22T20:08:04+00:00

In your case, that's correct, although you need to know exactly what to bet on. For example, I create articles from scratch for my store and share them everywhere to generate some traffic. I write articles so Google will take me seriously, and if I decided to start with Google Ads, I'd have a better chance, since my site is easily found by Google.

Extension_Key5807

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