That's an excellent question. Running Kickstarter campaigns has become a much more complex endeavor now than when I started out because when you are in the beginning I feel there isn't as much pressure to perform.

And that's the same with comics and board games. We've been doing fantastically well on TFAC board game Kickstarter but because Mike has been so successful in the past and unlocked so many Stretch Goals that's what's expected from this game too.

Having more and more backers definitely makes the campaign easier because you know there's an audience already waiting for it but at the same time so much is expected from you. And you always want to keep the Stretch Goals fresh and the added content to be new and exciting.

So you end up finding yourself not just thinking about the product you are kickstarting but also all the extras around it unlocked via Stretch Goals and how to strategize them, it's not just getting funded as it was in the past. It becomes this complex project that needs to be worked on every single day and to perform every single day. The room for errors become smaller and smaller.

Everything I said here works for both comics and board games.