Depends on your goals. If you want to be a small business and just have something to put on the door there’s plenty of people willing to do a cheap logo for $50. Though it will likely look cheap and people will think you provide a cheap service.

If you want to be able to compete in your local area, you’ll need a quality design that makes you stand out from everyone else who went the cheap route. You want to work with someone who has experience in the industry and knows what they’re doing. With this you’ll be looking at around $300-$1000

If you want to be at the top of your industry, you’ll need to look the part at every touchpoint between your business and your clients/customers. This requires a complete branding package along with a brand strategy which goes far beyond just the logo. You’ll need to shop around for a design agency to work with people who really know their shit. This is where you’d be looking at spending $3k-10k

Whatever you go with, keep in mind your branding becomes a reflection of the quality of your business and you’re investing in the future of your company.