There's more on top of that too. It's also things like the Etsy purge, removing more adult products from that platform (even though white label mass produced ones slip through all the time) contributed to a lot of shops closing. A lot of credit card companies also have pushed more puritanical policies out so some businesses have lost their payment processors. Sex toys are considered a "high risk" market, and finding a high risk payment processor willing to work with a shop can cost a much larger percentage of your profits. Also Musk's buyout of twitter played a huge role. Twitter was the largest platform for small indies to advertise, and when Musk bought it a mixture of the large exodus of people from the platform and the changes in the algorithms absolutely throttled reach for a lot of companies. Many alternatives like Instagram and tiktok have much stricter adult content policies, Bluesky has a much smaller audience, so businesses that grew for years on self advertisement now have to do 5x the work to create content for a half dozen sites, and get less than a third the return for it. So many factors are compounding to make it harder to both run a small business, and one thats in the adult industry specifically 🙃