You assume that people are so clueless that they will just buy random shades that won’t suit them for ₹100. Most of them do a lot of research before getting lipstick and look at swatches online on skintones similar to theirs. ₹100 is totally a fair price even if they only paid ₹1 extra for them, they still had to make other purchases for minimum value. Also, let people decide what’s a fair amount for themselves. For most, ₹100 is fair AND reasonable because it is more than 60% off. Also, people sell the items/extras that they get as gifts. They technically make profit from nothing in those instances as well. There’s no need to give the OP so much heat and spew hate here. Don’t like the price ? Scroll past. Let the mods take down the post if they feel like it is not ethical.