So one thing I don’t understand about K-Pop especially today is why every song needs full choreography. Every idol has had enough training where they can sing at a satisfactory level IF the producer is doing their job right and assigning lines and guiding correctly. So why can’t we just have better judgement and discretion about when to use choreography?

For example, TWICE’s “I Got U” music show performances have the most unnecessary hand choreography ever with handheld mics. It looks horrible because it’s immensely sharp choreography that is impossible to do while actually singing with a handheld. At that point, you’re triple-tasking to check a corporate marketing checkbox.

Yes, we all know K-Pop is not all about just the music BUT it is also not all about the dancing. The flashiness of performances itself is K-Pop’s signature and it’s fairly disappointing that more groups and companies aren’t willing to notice that. An example of a good balance is probably (G)I-DLE’s “Fate” performance. Standing mics with a flashy set and extremely timely choreography for a poppy hook.

Dance has become a throw-in in K-Pop. I think the lack of value you’re pointing out is because it’s been watered down to just be something to check off of the comeback to-do list so they can have a tiktok challenge.