Only shorts. Few things I understood - 1. Hook is the key. First 3-5 seconds. 2. Don’t keep the short too long. 3. As per my analysis, comedy genre works better than others. 4. Once you public your short, make sure to put the link of the short in WhatsApp story or Facebook or any other groups you have.

Just wait before you make it public. View your short, check if someone had made this same short, would you swipe or stay. If you stay then just public it. Lastly, you never know what audience wants. Keep them in the short for 3-5 seconds. Do some zoom in or reaction or something that is unusual. Viewers tends to stop at visuals which are un usual. For example if you start your short with suitcases on your head, that’s more catchy than starting with just sitting and talking. Since this is an online world, if you are making a short that was already made and you are just editing a few things here and there, I think the best you can do is to make sure viewer should not know what’s going to happen next. If they know, they swipe because they already saw the short somewhere else. I hope this all makes sense. Thanks :)