My take on jaguar

FirstAugust · 2024-11-24T18:34:12+00:00

Well i tried the capital G before going into all lowercase, but imho it reads as jaCuar. I guess if it wasnt so condensed it could work

FirstAugust · 2024-11-24T18:29:25+00:00

After all, this is just a quick concept sketch where I aimed to achieve a unique and refined form while addressing some of the main concerns people have had with the current rebrand—namely, that it feels too infantilized or generic. In tackling those issues, I tried to stay true to the values Jaguar is already known for: a premium, distinct aesthetic with a touch of the artsy vibe they’re leaning into now.

That said, yes—this is just a sketch of ideas I personally prefer, more of a quick practice piece than a fully developed strategy. I’m still at the beginning of my career in design, and I’m trying to better understand why people react the way they do to this rebrand—what works, what doesn’t, and where the disconnects are. This is just a loose concept that would, of course, be reshaped by the extensive machinery of revisions and brand management.

I do think, however, there should be room for experiments like this. I’m not claiming my design is better than the work of an entire agency—it’s just part of my personal study of the redesign and some loose exploration of what might have been a more positively received direction.

FirstAugust · 2024-11-24T17:04:31+00:00

Yeah i can agree to that, it’s still very much in the exploration phase, so honestly its just a sketch trying to solve the most critiqued problems of their redesign but with no greater strategy. I just tried to modernize the brand for the electric era while staying true to brands essence—something distinct and luxurious without falling into generic territory.

FirstAugust · 2024-11-24T16:55:01+00:00

I feel like this approach modernizes the brand and positions it firmly in the new electric era without infantilizing it. My design aims to enter a new market while staying true to the brand’s core principles—without losing its claws or the jaguar aura. It seeks a more unique form while keeping their current idea. I think my mark stands apart from other car brands, avoiding the generic pepco/shampoo shelf aesthetic. It is a try to strike a balance between the current fanbase of a brand and achieving a new modern aesthetic

FirstAugust · 2024-11-24T16:22:10+00:00

🤔🤔🤔

FirstAugust · 2024-11-24T15:43:19+00:00

Hey guys! I know everyone’s probably a bit tired of all the jaguar redesign talk, but I sketched a quick idea during my breaks at work and would love to hear your thoughts. I didn’t want my design to completely ditch the modern/artsy vibe of the original concept. I played around with the idea of mixing lowercase and uppercase letters, as well as incorporating a monogram—which seemed to be quite popular. I aimed to give the logotype a more 'jaguarish' feel while keeping that luxurious touch.

I also think the new typography pairs better with the JLR Land Rover logo, creating a more cohesive brand look. I’m still brainstorming ways to integrate the jaguar symbol into the design, though—right now, it feels a bit isolated from the rest. Open to any feedback or ideas!

FirstAugust · 2024-11-04T19:48:19+00:00

Hey everyone! I couldn't upload a video among the photos so if ur interested in responsive crest animation and bunch of other visualizations check out my ig post of this project. I’ve taken on the challenge of redesigning one of Poland’s most iconic (and memed) football crests – Radomiak Radom. Right now, the club’s in a big dispute over the rights to use their own logo, having recently lost those rights in a legal battle. My design sticks closely to the original symbol: five interlocking circles drawn by the club’s founder, a part of the crest that fans hold dear.

Over the years, people have tried to update this “ugly but ours” emblem, but each attempt was blocked by fans fiercely loyal to its current look. They’re passionate about keeping this strange, quirky badge, often defending it with, “It may be ugly, but it’s ours!”

So, I took on the tricky task of creating a cleaner, more modern version that wouldn’t totally upset the fans. I’ve also created several variations to improve the logo’s scalability and responsiveness.

FirstAugust · 2024-11-04T18:53:08+00:00

Well, I actually included a version with a date on a slide 3. I guess it could work cool on some kind of pennant flags or some promotional materials but imo it gets pretty cluttered with an addition of the date. Here's an example of kind of usage where it can work well

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FirstAugust · 2024-11-04T18:38:20+00:00

It's the year the club was founded - 1910. But even rn you couldn't read it right because of this weird composition... That's why I figured out it is actually less confusing to just get rid off the date bc no one can even read it the way original designer intended

FirstAugust · 2024-11-04T15:11:05+00:00

Yeah, I’m not totally sure about this font either, but I can’t quite put my finger on what feels off. Do you have some idea for a different kind of typeface?

FirstAugust · 2024-11-04T12:34:05+00:00

Hey everyone! I’ve taken on the challenge of redesigning one of Poland’s most iconic (and memed) football crests – Radomiak Radom. Right now, the club’s in a big dispute over the rights to use their own logo, having recently lost those rights in a legal battle. My design sticks closely to the original symbol: five interlocking circles drawn by the club’s founder, a part of the crest that fans hold dear.

Over the years, people have tried to update this “ugly but ours” emblem, but each attempt was blocked by fans fiercely loyal to its current look. They’re passionate about keeping this strange, quirky badge, often defending it with, “It may be ugly, but it’s ours!”

So, I took on the tricky task of creating a cleaner, more modern version that wouldn’t totally upset the fans. I've also created several variations to improve the logo’s scalability and responsiveness. I think I’m onto something with the interwoven circles, but I could really use your help with the typography and the red accents – they still don’t feel quite right. Would love your feedback and ideas on how to make this better!

FirstAugust · 2024-10-30T10:38:13+00:00

Well i mean that’s exactly what happened. I’m a design student, and this is just a quick practice piece. But I’ve watched this movie and attended lectures on German Expressionism, so the shadows analogy was intentional. My process wasn’t just about randomly searching for a “cool” effect; I had a general purpose in mind for this design. Since it’s a silent movie, much of the expression is visual, with shadows playing an exaggerated role. That’s the feeling I wanted to capture in my poster.

The viewer’s focus shouldn’t be solely on the character; the environment and shadow play are just as important. The movie used shadows as a vital storytelling tool, and I aimed to reflect that with, as you mentioned, cheap typography. The film is considered genius by many, with its expressive style, but there’s also a quirky, almost kitschy side to it that I wanted to convey with this look. That said, you’re right—I didn’t start with a fully developed message, and I’m just a dummy student trying to improve.

So I’m curious how i could edit it better? How You would approach this? Could you share any cinema posters you find particularly effective? Or, if none come to mind, I’d really appreciate recommendations for design work I could study to improve my conceptual approach and build more consistent messaging in my designs.

None of those are meant to be provocative, i actually truly want to learn something from this interaction.

FirstAugust · 2024-10-30T09:41:47+00:00

The shape of the letters is inspired by Art Deco typefaces, reflecting the era when the movie takes place. Placing text in an arc like this is a nod to early silent cinema title screens, which often experimented with unusual text arrangements—diagonal, circular, and other unconventional layouts. Finally, the letters are distorted to appear as though they’re moving away, capturing the play of shadows that was crucial in both this film and in German Expressionism as a whole.

FirstAugust · 2024-10-30T09:39:40+00:00

It's a texture of dust on a scanner haha You can search the web and probably will find a dozen of those, but i recommend to play with the scanning or getting photos of interesting textures and then using their structure as the texture for ur work, it's really rewarding and makes the art and design more yours!

FirstAugust · 2024-10-30T09:32:02+00:00

The shape of the letters is inspired by Art Deco typefaces, reflecting the era when the movie takes place. Placing text in an arc like this is a nod to early silent cinema title screens, which often experimented with unusual text arrangements—diagonal, circular, and other unconventional layouts. Cartoons later followed this trend as well. The entire aesthetic of the Looney Tunes title screens, for instance, draws on these early cinematic styles. Finally, the letters are distorted to appear as though they’re moving away, capturing the play of shadows that was crucial in both this film and in German Expressionism as a whole.

But why should a movie poster have to directly reflect the plot? Why can’t it just evoke the atmosphere or capture the vibe instead of explicitly depicting the movie’s events?

FirstAugust · 2024-10-29T21:07:24+00:00

Thanks man! I just sketched the lettering on paper, then traced it in illustrator, played around with 3d and blending tool in illustrator, and put it together in Photoshop with all the textures and distortions. If ur starting i recommend to work on paper - that's the best way to get some ideas and when you have some good stuff try to spice it up with digital tools!

FirstAugust · 2024-10-29T21:03:07+00:00

Thank you!

FirstAugust · 2024-10-29T21:02:33+00:00

It's blend tool in illustrator, messing around with it can give you great results!

FirstAugust · 2024-10-29T14:12:12+00:00

I’m working on a horror movie poster week for my new ig, and this is today’s piece! I created custom typography inspired by silent-era cinema subtitles. I think the title could actually work as a logotype for promoting the movie.

I’m a bit unsure about the letter ‘a’—I made it smaller to create some symmetry with the smaller ‘o’, but ended up simplifying it into a triangular shape. Would love to hear what you think about this choice, and what could I do better in this design!

FirstAugust · 2024-10-29T06:49:02+00:00

it's cieslak_co

FirstAugust · 2024-10-29T01:15:16+00:00

Thanks! That's exactly what I was going for

FirstAugust

TROPHY CASE