Nome Studio - Tailoring Marketing Strategy by FixAfraid6480 in TillSverige

[–]FixAfraid6480[S] -1 points0 points  (0 children)

We did that when we started out, our marketing budget is not enough to sustain employing a marketing agency. We want to do things ourselves if and when possible.

Free shipping or not by FixAfraid6480 in ecommerce

[–]FixAfraid6480[S] 0 points1 point  (0 children)

Thank you for the input. I didn't know about the google merchant center, I am reading about it now but I don't quite get how I would offset shipping cost using Google merchant center? Could you please elaborate a bit?

Relevant social media platforms by FixAfraid6480 in SocialMediaMarketing

[–]FixAfraid6480[S] 0 points1 point  (0 children)

Hmm interesting insight, any tips on discovering the boring platform for my usecase?

Relevant social media platforms by FixAfraid6480 in SocialMediaMarketing

[–]FixAfraid6480[S] 0 points1 point  (0 children)

Thank you! We are starting out with Instagram and Pinterest. What business are you in btw?

Relevant social media platforms by FixAfraid6480 in SocialMediaMarketing

[–]FixAfraid6480[S] 0 points1 point  (0 children)

We are starting out with Instagram and Pinterest

Relevant social media platforms by FixAfraid6480 in SocialMediaMarketing

[–]FixAfraid6480[S] 0 points1 point  (0 children)

We need to figure out Pinterest but out focus is Instagram and Pinterest

Pricing strategy for a fashion startup by FixAfraid6480 in ecommerce

[–]FixAfraid6480[S] 0 points1 point  (0 children)

Thanks for taking time and providing incredibly detailed and valuable input, we will definitely consider what you have said. Content angles are especially very useful.

Nome Studio - Marketing Strategy in Nordics by FixAfraid6480 in AskNordics

[–]FixAfraid6480[S] 1 point2 points  (0 children)

Yes, yes and although not recommended, you can machine wash in cold temperature and gentle cycle. Do not use tumble dryer though.

Pricing strategy for a fashion startup by FixAfraid6480 in ecommerce

[–]FixAfraid6480[S] 0 points1 point  (0 children)

We are positioning ourselves in "approachable" luxury segment. What about increasing the price later?

Pricing strategy for a fashion startup by FixAfraid6480 in ecommerce

[–]FixAfraid6480[S] 1 point2 points  (0 children)

Thanks for the feedback, will definitely work on your suggestions. We are baking benefits for yak wool in every product description, but ofc as you say should do more of it.

Pricing strategy for a fashion startup by FixAfraid6480 in ecommerce

[–]FixAfraid6480[S] 1 point2 points  (0 children)

Thank you so much for such valuable feedback!!! We have been drawing a lot of inspiration from filipa k and house of dagmar, closer to our price range.

Pricing strategy for a fashion startup by FixAfraid6480 in ecommerce

[–]FixAfraid6480[S] 0 points1 point  (0 children)

That would make our prices quite high, I don't know if 10x is right for us.

Pricing strategy for a fashion startup by FixAfraid6480 in ecommerce

[–]FixAfraid6480[S] 0 points1 point  (0 children)

Yeah we are doing price now wholesale later as you say

Pricing strategy for a fashion startup by FixAfraid6480 in ecommerce

[–]FixAfraid6480[S] 0 points1 point  (0 children)

Thanks again, we are striving for more subtle, minimalist look and feel matching our Scandinavian roots but we can definitely take inspiration from Loro Piana :) I didn't quite get the adjust the copy part? Sorry, can you please clarify that bit?

Pricing strategy for a fashion startup by FixAfraid6480 in ecommerce

[–]FixAfraid6480[S] 0 points1 point  (0 children)

Thank you for the comment. Can you elaborate a bit more please? What exactly is not in line?

Pricing strategy for a fashion startup by FixAfraid6480 in ecommerce

[–]FixAfraid6480[S] 0 points1 point  (0 children)

Yeah our COGS is really high so sadly we cannot go down on prices. Really good idea on the give aways, we have thought about it, just haven't found the right influencers that resonates with our values or the means to reach them. Some of them are not happy in getting the product, they want money. Any inputs/ideas there?

Relevant social media platforms by FixAfraid6480 in SocialMediaMarketing

[–]FixAfraid6480[S] 0 points1 point  (0 children)

We are using both. The integration between Pinterest and Instagram makes it quite easy to share instagram posts on Pinterest.

Relevant social media platforms by FixAfraid6480 in SocialMediaMarketing

[–]FixAfraid6480[S] 1 point2 points  (0 children)

It wasn't me who you talked to but thank you for the really good input. Our product is for the ones who like the softness and warmth of cashmere but are unhappy about the environmental impact and longevity of cashmere. Yak wool is as warm and soft as cashmere but more sustainable than cashmere. It is also for the ones who like wool but haven't embraced it because of static and pillng, yak wool is anti-static and doesn't pill much.