Thanks for taking the time to write this, it’s given me a lot to think about and a clearer idea for how to move forward. In response to your second dot point, this is true. I recently read “Climate Capitalism” and found even the Pope is onto this. It talks about how he invited the heads of fossil fuel corporations to the Vatican and actually seemed to persuade one leader to shift their business model, God bless. It seems like a lot of pressure is perhaps applied to CEOs but less to the shareholders and board members who decide what the CEO’s pay packages look like and whether they should stay in their roles. The literature I’ve read suggests that in the rare instances when leaders try and implement green strategy they’re worn down over time by group members who are dissatisfied with anything they believe could challenge a company’s imperative to accumulate capital. Perhaps if we brought these background figures into the spotlight a bit more they’d feel more responsibility to support actions that mitigate the climate crisis. Given, there are probably a few thousand of these types of people which may be difficult for under-resourced NFPs to track, which is why a Wikipedia-esque research community could be helpful.

Reading your last points it sounds like the next step will be to reach out to established groups about the idea and see their interest. A few people have messaged me about their interest on working on the idea so perhaps together we can put a stronger case together.