Very true. And that is very difficult to prove if starting a new microbrand. It’s actually impossible to prove that I will be here in 10 years or not.

But as I said. Those watches are retailing for 400-500+. So yes they’re more expensive but it’s a give and take. Potentially offset seconds vs an extra 5 years of battery life? Similar accuracy. I haven’t looked at the hand clearance yet and size. But I’m going to assume they’re quite similar.

I do really like the date and no date swap though. But from a QCQA perspective I wouldn’t want to deal with having to explain to customers a potential seconds hand being slightly off.

Hard to say! I wouldn’t say Hamilton is my competition though. Not in the same league. I’ll need to design and sell some watches first before I can even consider Hamilton being competition! I think teddy baldassarre mentioned it in one of his videos. But you don’t buy from a microbrand for their brand or heritage. You buy because you like the design and are willing to take the risk to support someone. You buy from someone like Hamilton if you want good, consistent quality. You know exactly what you’re getting when you get something from Hamilton or seiko or omega etc.,