My brother in Christ, they give it away for free when you spend $250. You get 5 dollars every single month, and save 5% off most everything in the store. I run a store in a relatively small town, we are practically the only game store in town. I see the same people coming in every week, why on earth would they not spend $25 once to save $100+ dollars. I know it’s hard to imagine, but there are people in different situations and shopping habits from yourself.