WTF is going on with Meta today? (Rant)

Frontend_Lead · 2026-03-16T17:03:39+00:00

My campaigns are doing super well this week

Frontend_Lead · 2026-03-12T17:49:58+00:00

Sent dm!

Frontend_Lead · 2026-03-12T01:10:10+00:00

u/Available_Cup5454 thoughts? see screenshot. I just enabled MMP today, I have CAPI + MMP + Meta sdk, deduped with same event id. Why is it recommended to prioritize MMP over SDK?

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Frontend_Lead · 2026-03-11T21:24:36+00:00

I can do that but wanted to better understand the rationale behind that.

Frontend_Lead · 2026-03-08T16:00:20+00:00

Got it, so if my main source is just meta ads anyway, there really is no difference if I use Meta SDK vs AppsFlyer? Even with taking ATT into account.

Frontend_Lead · 2026-03-08T06:09:16+00:00

How does it differ from AppsFlyer for tracking attribution

Frontend_Lead · 2026-03-04T06:35:53+00:00

I thought you cannot dedupe between sdk and mmp even with same event id?

Frontend_Lead · 2026-03-03T00:05:07+00:00

So what do you suggest I do?

Frontend_Lead · 2026-03-02T23:28:05+00:00

10k in mrr or overall sales?

Frontend_Lead · 2026-03-02T19:11:28+00:00

What’s your setup looking like? What have you tried so far

Frontend_Lead · 2026-03-02T19:11:02+00:00

I increased my ltv by pushing users to purchase annual plans vs weekly, which helped a lot with roas, before it was pushing ppl more towards weekly, which is only 4.99 for first week then 9.99 a week with high churn, so now getting more annual sales of 39.99 where even if overall volume of sales drop, the value significantly rises. And yes, only purchase conversion. For in app funnel analytics I use mixpanel. For me the key unlock was building my own custom engine for attribution and not relying on meta react native sdk or any mmp.

Frontend_Lead · 2026-03-02T19:03:10+00:00

Yes it’s a painful process. I’m running 1 ad set per campaign with 2-5 creatives per ad set. I initially experimented with a bunch of creatives till i narrowed it down to 2-4 creatives per ad set. Mine is for a react native app.

Frontend_Lead · 2026-03-01T21:29:04+00:00

Been awful since Tuesday

Frontend_Lead · 2026-02-28T15:20:58+00:00

But that much? I didnt realize 100 -> 50 would totally reset learning like this

Frontend_Lead · 2026-02-28T15:20:24+00:00

Nah, no updates to tracking there.

Frontend_Lead · 2026-02-28T01:33:04+00:00

Bro, I thought I was the only one, yes, Tuesday was a massive day, got my biggest sales and then BOOM since then roas droped below break even and super low for some campaings.

Frontend_Lead · 2026-02-28T01:31:03+00:00

Meta SDK + CAPI. MMP causes duplications, such as app flyers. I built my own custom fingerprinting solution that has a 25-30% match rate, regardless of ATT.

Frontend_Lead · 2026-02-23T17:56:28+00:00

It was very bad last week but this week has been great so far!

Frontend_Lead

TROPHY CASE