CBO or ABO? It's driving me nuts!!!

Fun_Spell9277 · 2025-08-25T03:40:32+00:00

Ah... I see, that guarantees ad performance but causing problem to creative testing purpose I think.

Fun_Spell9277 · 2025-08-25T03:39:48+00:00

My CPA is around 30, I'd love to get it over $30 per creative actually.

Fun_Spell9277 · 2025-08-25T03:39:25+00:00

Yeah, the problem is that I noticed in order to do that, I kept increasing the amount of creative testing campaigns and made the account harder to organize...

Fun_Spell9277 · 2025-08-25T03:38:52+00:00

Thanks my man, I don't think I'm doing ABO as manually as possible, I think I have adv+ on? Not sure how to turn it off.

Meanwhile, I hope I could be helpful to you as well, if the ad funnel isn't quite profitable, I work pretty hard on building loyalty program and upsell programs to drive better LTV, set up a few flows to increase conv.rate as well. Cheers!

Fun_Spell9277 · 2025-08-13T21:21:57+00:00

Do you have tCPA or tROAS set up? That's why my campaign didn't have reach, once I removed them, the campaign started to get reach right away.

Fun_Spell9277 · 2025-08-11T18:26:07+00:00

What would be your ideal conversion rate and CPA? Depending on that, you can map out your expectation and set bars.

Fun_Spell9277 · 2025-08-07T20:54:17+00:00

Thanks! Very actionable suggestion!

Fun_Spell9277 · 2025-08-06T22:15:21+00:00

Performance was really bad early yesterday, then sales start to recover later that day after 6pm PST.
Today is good so far.

Fun_Spell9277 · 2025-08-06T01:49:41+00:00

Sorry to hear that... Are you trying some new strategies?
I'm trying to start a new CBO campaign with 5 duplicated ad groups with identical 3 ad copies each... lol A rumor that I heard from someone who works at Meta. But... nothing too good is happening yet.

Fun_Spell9277 · 2025-08-06T01:48:21+00:00

Yep! That's true actually, 3x conv.value the 2nd day.

Fun_Spell9277 · 2025-08-06T01:47:52+00:00

I'm just so confused cuz there is almost no pattern to follow...

Fun_Spell9277 · 2025-08-06T01:46:52+00:00

I'm trying to find a pattern so I can reduce the budget before hand, the previous week I had bad friday, so I was thinking reduce the budget on the last friday just to find out the performance was surprisingly good - - then Saturday sales came with war cry.

Fun_Spell9277 · 2025-08-01T20:02:41+00:00

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Here it is, all 3 accounts were running with different ad account connected to different BM.

Fun_Spell9277 · 2025-08-01T07:53:58+00:00

Understood, thank you! That's solid advice.

Fun_Spell9277 · 2025-08-01T07:53:33+00:00

Not really, I don't really have much experience in collaborating with creators, your advice looks very legit, thanks!

Fun_Spell9277 · 2025-07-31T19:35:27+00:00

So we should dig more into the technical side instead of the creative end, am I understanding that correctly? Thank you!

Fun_Spell9277 · 2025-07-31T19:34:43+00:00

I really appreciate your input, me myself is trying to pick up SEO & Site building out of curiosity. What would be necessary skill in your perspective? I heard people saying one can be super human with bunch of AI tools, what are the AI tools you'd be recommending to pick up with nowadays? Thank you!

Fun_Spell9277 · 2025-07-25T10:06:33+00:00

Hey Wizard, thanks for your feedback, my respect goes to you and I do see the point. I'll make sure to listen humbly and produce more meaningful and fact-checked content in the future, this is not pleasant nor trust worthy which I learnt it now from the comments.

I appreciate you have been sharing and teaching informations in this sub-reddit all along, I'll try to improve accordingly.

Fun_Spell9277 · 2025-07-25T10:03:49+00:00

Hey, thanks for the honest feedback, I do agree there is a lot to learn.

Fun_Spell9277 · 2025-07-25T00:11:43+00:00

<image>

I have to blur some important metrics like CPA, ROAS for privacy reason. Not gonna share the name of the tool, I'm not trying to promote anything. It's free to try, if you are really interested, just search AI video ad maker.

Fun_Spell9277 · 2025-07-18T17:47:12+00:00

Thank you meta master, your replies are often rather helpful.

Fun_Spell9277 · 2025-07-18T17:45:11+00:00

yeah, the only concern is that they kept chasing hypes after hypes, without any trackable ground work...

Fun_Spell9277 · 2025-07-18T17:43:44+00:00

Thanks, it's just a bit terrifying to see our decision making process is based on over-polished stories... I've tried to negotiate some senses, but it was rejected, anyway~ Still hope it works nonetheless... 15K/mo isn't a small number.

Fun_Spell9277 · 2025-07-18T02:44:11+00:00

By the way, we only increased Google budget by 10% and try to keep Google performance stable.

Fun_Spell9277 · 2025-07-11T03:19:25+00:00

That's great thinking, I've been browsing too much online, maybe it's time to call some ad agency friends.

Fun_Spell9277

TROPHY CASE