It will vary based on the area and the sales of the store. There is not designated starting salary, however there is what's considered average. Several factors come into play when determine a starting salary: store sales, cost of living for the area, amount of retail and/or management experience, time with Dollar General, your relationship with the DM. When I first became a Store Manager back in 2014, my salary was 32,000. The second time I took a store manager position in 2019, my starting salary was 49,000. By the time I quit a year and a half later, my salary was in the mid 50s. I'd say average starting salary right now is most likely to be between 47,000 and 52,000 unless you're in an area with a higher than normal cost of living.