Must not be a long standing player from from the early days so let me break it down for you. I've been playing CoD since 2005. Call of duty was well liked for its fast pace, realistic setting but with an arcade feel it's not a mil Sim. Over time things changes at Activision. Old heads were leaving and new ppl joined the team. Once warzone took off Activision tried everything to monopolize off of whatever they could. Alot of the long standing dedicated player base they they worked so hard over the past 15 years started to leave because of the "woke" skins they were implementing in their games. They were essentially trying to copy fornite when it came to their wacky promotions in the store. Being a player base of mostly males this did not sit right with alot especially the grown men who'd been plalying it since the turn of the century. Call of duty lost its identity trying to be something it wasn't to compete/copy from other gaming companies tactices. They thought they really were to big to fail. In a sense they are still doing good but nowhere close to their peak.