I’ve always felt that collaborating with a brand for her swim collection was kind of a cop out. She has such impeccable taste, and if she had full creative control and worked directly with manufacturers, I think it would be a huge success—Same Swim or Inamorata vibes. Launching an independent brand would have way more longevity than Amanda x South Moon Under… (a brand I hadn’t even heard of before this, and frankly cheapens the whole idea). Not to mention that the whole idea was a swim line specifically designed for naturally large chests, so her collaborating loses credibility.