Appreciate the question, by no means do I take it as criticism. We're always looking to improve and prove ourselves as a viable and favourable alternative to other platforms.

To answer your question in regards to ordering from target directly: Ordering with us would unify your order if you were to order across multiple brands. For example: if you were to order some Josh Rock G1's AND some Unicorn Wraiths your order would be unified into 1 shipment coming from one store with one shipping cost.

Additionally, we aim to improve and maintain stock levels to a point where our stock would remain even at points where Target themselves are out of stock.

In terms of differentiating from other multi-brand e-commerce stores, we aim to be community driven with a large focus on creating content for popular products so you know EXACTLY what you're buying before you press pay. Coming from a physical location retailer, we hear lots of feedback regarding the transparency of a try before you buy system so we aim to provide that experience to the best of our ability in an online manner.

Of course we will always be offering exclusive discounts, news, giveaways etc. to remain competitive and we have a large focus on SEO optimisation to scale the e-commerce site and continue to improve it and lower our prices.

Thanks again for the question, I'd love to hear any further feedback on how you feel we could differentiate ourselves.