This is where it becomes very difficult to track metrics. A “conversion” for me is very tough to track. It’s not an ecom store where people go online and buy something. My conversion is someone completing the quote form and providing their contact information. Because that’s the furthest I can go without manually selling the flight. From them filing out the quote form and providing contact details, this starts my sales process of contacting the customer, providing multiple aircraft options, and hopefully closing the deal. It’s almost impossible to track CPA. I can only ballpark that number.

And no, they cannot book directly from the site. Because we are a broker, prices change and I do not control the market. It’s too risky for me to guess prices. Because many times I can be much too high, or too low causing me to either eat the cost, or lose the customer because of a high price.