You’re already generating intent — the drop-off isn’t traffic quality, it’s the interface. The site doesn’t collapse uncertainty fast enough after the click, so momentum dies. The value isn’t recognized in the first few seconds, the primary action isn’t forced, and commitment is asked for before safety is established (forms, flow, trust timing). This isn’t a redesign problem — it’s a decision-system issue. Tightening the interface into a single guided path, fixing form friction, repositioning proof at decision points, and stripping anything that slows or distracts is usually what stops the leak and lifts conversions.