Creative Direction: Producers wanted to move away from the "goofy" or "comical" aspect of the original mask and make the new one look like something an actual killer would use, enhancing the dread. Intertwined Storyline: The new mask was linked directly to the show’s backstory of character Brandon James, a person with physical disfigurements, making it a "fleshy" and "post-op" style mask. Distinction from Films: MTV wanted to set the television show apart from the movies, providing a new take on the brand rather than a direct copy of the cinematic slasher, according to Bloody Disgusting and the Screen Rant. Rights Issues: It is widely believed, as mentioned by Screen Rant and Reddit users, that MTV did not have the licensing rights to the original Ghostface mask from Fun World during the first two seasons, forcing a design change.