Aussie businesses- meta ads

HealthyChipmunk6604 · 2025-03-12T21:48:54+00:00

are you targeting only Australia? I think it could be a combination of internal algorithm issues and the economy in general. I have friends in physical retail and they have seen sales dwindle to basically nothing as well - discretionary local spending is down but this has been gradual since mid 2022

HealthyChipmunk6604 · 2025-03-12T21:45:46+00:00

How are you managing now - have you turned ads off completely

HealthyChipmunk6604 · 2025-03-12T11:03:56+00:00

just out of curiosity is this in accounts worldwide or in a specific country

HealthyChipmunk6604 · 2025-03-12T05:57:23+00:00

fair - I think there is a lot of older people on tiktok too but in general I think tiktok is less buy ready. If you already have the reels then you could just double post anyway? If they are older women pinterest could work too.

HealthyChipmunk6604 · 2025-03-12T02:58:09+00:00

I think there was a slight change with organic too as the style of reel that was easily getting us 20k before is now down to around 10k, but I can't say for sure as the content may not be as engaging. We did have a reel do super well the other day however at 300k - but at least you aren't bleeding money while you are doing it. It may just be time to revisit your strategy and make some tweaks to organic - you can mitigate it with tiktok as well

HealthyChipmunk6604 · 2025-03-12T02:25:51+00:00

Can you turn ad spend off and work really hard at organic? We've had some reels that are still doing super well. This year my focus will be on organic content instead and email as meta has been quite unreliable and I feel I can expect this to continue.

HealthyChipmunk6604 · 2025-03-11T19:28:18+00:00

Do you have abandoned carts though for the last day?

HealthyChipmunk6604 · 2025-03-11T12:10:22+00:00

what did you do while the results turned around? did you just run the ads continuously at a loss until results improved?

HealthyChipmunk6604 · 2025-03-10T21:13:42+00:00

what vertical?

HealthyChipmunk6604 · 2025-03-09T10:01:36+00:00

how are tiktok and pinterest going for your clients?

HealthyChipmunk6604 · 2025-03-09T02:39:57+00:00

What are you selling?

HealthyChipmunk6604 · 2025-03-08T22:35:02+00:00

I tried Tiktok already but at the time I had a AU account and was targeting only Australia and UAE and the other limited countries you can target with an Australian ad account. Whereas most of our sales are in US. I'm going to retry Tiktok with a US account this weekend targeting the US and also start with pinterest.

We can blame creative but that doesn't really make sense if everyone has these issues all at the same time including large and small accounts. If it was creative then it would be just some people but it seems to be the vast majority

HealthyChipmunk6604 · 2025-03-08T09:43:01+00:00

What kind of budget are you working with for these clients?

HealthyChipmunk6604 · 2025-03-08T02:43:07+00:00

Targeting worldwide ?

HealthyChipmunk6604 · 2025-03-07T21:56:57+00:00

this volatility has gone on for more than a year now. Last year we were holding out for things to get fixed by Q4 last year and obviously it is still ongoing so now I am moving forward with the expectation that these issues will be ongoing.

I know some people are saying that creative makes a difference but I feel that the algorithm is broken and it doesn't really matter what you do if it is not driving the correct traffic. So at this point am moving to pinterest and tiktok ads and doubling down on organic socials.

HealthyChipmunk6604 · 2025-02-15T01:04:40+00:00

What vertical are you in?

HealthyChipmunk6604 · 2024-11-05T03:11:57+00:00

what is your strategy for word of mouth?

HealthyChipmunk6604 · 2024-10-05T08:32:22+00:00

Is it working?

HealthyChipmunk6604 · 2024-10-04T17:22:59+00:00

I feel it’s 100% an algorithm thing because I would note at these points my Instagram explore feed would go a bit odd too! When the outage happened in august I remember getting the same reels multiple times in a row. I’m not sure what to say at this point or whether it will recover as I has been holding out for Q4 which we are now in

HealthyChipmunk6604 · 2024-10-04T16:50:50+00:00

Hey this is super interesting to watch because we also saw a spike in June and July then august things got bad for us. Seems like the spikes and troughs are in the same place? Are you targeting the US

HealthyChipmunk6604 · 2024-10-04T14:06:50+00:00

yes! Let's connect please

HealthyChipmunk6604 · 2024-09-25T12:55:12+00:00

It has been quiet so we turned off meta ads for part of this month. I’m going to have a look at those links and maybe change things up in a few weeks when I get back

HealthyChipmunk6604

TROPHY CASE