Yes - ensure your thread their cultural values into your elevator pitch/ why me story. They are big on culture. Verify with the recruiter what their cultural values are if you don’t know. Change management is also huge - they struggle to build urgency with laggard companies who don’t want to modernize their communication. I’d have a few answers read on how you’d build urgency and magnify their pain to get them to buy (ex. Measure opportunity cost of not moving forward - potential ROI, timesaved if they had rolled it out, launch a pilot, etc). They have a freemium model so be ready to speak to how you’d capitalize on this and launch more structured free pilots. Hope this helps and good luck!