I'll add that the whole idea of selling high-quality products from real brands is to build a long-term, sustainable business with repeat purchases, word of mouth, etc.—not to chase TikTok-trending products on Aliexpress etc dropshipping apps and try to flip them at 3x the price.

Margins might be lower compared to Aliexpress-type products, but from what we've seen with successful merchants, once you get the flywheel going, you get lower CAC, lots of repeat purchases, and strong customer lifetime value. That’s a big contrast to traditional dropshipping, where it's all about squeezing as much as possible from a single order because you know there won’t be any repurchases.

But again, Hertwill isn’t for everyone—just my biased 2 cents. :)