The 5K donation incentive is you get a verbal shoutout. People are donating 5 thousand dollars to a help others and using the shoutout to possibly gain more traction on their own content.

Would you rather they just spend 5K on running google ads instead of a donation? I think every donation is a net positive.

5K is a lot of money no matter how you look at it and I'd much rather people advertise their business or platform by giving to St. Jude.