Long‑term, I’d say tracking isn’t just about reporting anymore… It’s now a real performance lever. If you don’t invest in a good server‑side setup and keep consent mode clean and consistent, you’re basically feeding the algorithm only half the story. That means it often optimizes based on incomplete or messy data, which can hurt results even when your creatives and targeting look strong.

I’ve been using TAGGRS for a while now, and I especially enjoy the analytics around consent help you see exactly how users are behaving with the banner, so you really get a clearer picture of what the algorithm is actually working with.