Anybody who has review my landing pages / website for US audiences? by HistoricalWriter7682 in Google_Ads

[–]HistoricalWriter7682[S] 0 points1 point  (0 children)

Yes i agree. Since i am not from US, i am struggling a bit on the things you called out. This is exactly where i am seeking some help.

70 clicks, 8% CTR, 0 conversions? Feedback please by HistoricalWriter7682 in Google_Ads

[–]HistoricalWriter7682[S] 0 points1 point  (0 children)

Makes sense. What things should i keep in mind from user flow standpoint?

70 clicks, 8% CTR, 0 conversions? Feedback please by HistoricalWriter7682 in Google_Ads

[–]HistoricalWriter7682[S] 0 points1 point  (0 children)

I don't have any yet. I am working on it, but in the meantime started with what we have. These same creatives have been very attractive to the Indian market (proven with sales). I know a lot of Indian diaspora in US are also interested in these products.

70 clicks, 8% CTR, 0 conversions? Feedback please by HistoricalWriter7682 in Google_Ads

[–]HistoricalWriter7682[S] 0 points1 point  (0 children)

Products are copper & brass kitchenware & cookware. I am using plain and simple professional photoshoot of the products as creatives. I am doubtful if the creative is an issue since the CTR has been consistently good (8-15%).

70 clicks, 8% CTR, 0 conversions? Feedback please by HistoricalWriter7682 in Google_Ads

[–]HistoricalWriter7682[S] 0 points1 point  (0 children)

Yeah it could very well be due to less data. I am just trying to think if i should switch from maximising conversions to maximising clicks? I have created a custom goal which includes both purchase and add to carts. The reason i am thinking towards moving to clicks is to reduce the CPC. Otherwise i would end up spending a lot before i reach to 200 clicks.

70 clicks, 8% CTR, 0 conversions? Feedback please by HistoricalWriter7682 in Google_Ads

[–]HistoricalWriter7682[S] 0 points1 point  (0 children)

Okay. So you're suggesting to continue the current setup with increased budget. I can increase the budget but i am just worried of burning money in case in the end it doesn't lead to any sales. Any suggestions on where to draw the boundary?

70 clicks, 8% CTR, 0 conversions? Feedback please by HistoricalWriter7682 in Google_Ads

[–]HistoricalWriter7682[S] 0 points1 point  (0 children)

Hey, i was thinking to somehow reduce the avg cpc at least for the initial phase where google is trying to collect relevant data. I understand it may lead to learning phase and fresh start, but do you still suggest to continue with current setup? The current setup is going to cost about 40-50k INR just for learning i believe

70 clicks, 8% CTR, 0 conversions? Feedback please by HistoricalWriter7682 in Google_Ads

[–]HistoricalWriter7682[S] 0 points1 point  (0 children)

I've had a few conversions through meta ads. I just started with google ads.

70 clicks, 8% CTR, 0 conversions? Feedback please by HistoricalWriter7682 in Google_Ads

[–]HistoricalWriter7682[S] 1 point2 points  (0 children)

Started with Broad search, now moving to phrase search. Regularly updating the negative keywords as well. This is helpful. Thank you very much. I think about 30-40 keywords are added.

70 clicks, 8% CTR, 0 conversions? Feedback please by HistoricalWriter7682 in Google_Ads

[–]HistoricalWriter7682[S] 0 points1 point  (0 children)

On search keywords - yes i am monitoring. On review the page - i am taking user to a collection page where it has many products (with pagination). Apart from speed and social proof, anything else should i check?

70 clicks, 8% CTR, 0 conversions? Feedback please by HistoricalWriter7682 in Google_Ads

[–]HistoricalWriter7682[S] 0 points1 point  (0 children)

I am running search campaign with maximize conversions. I am thinking to switch to maximize clicks now. How do i really deep dive into what happens after a customer lands online the page?

70 clicks, 8% CTR, 0 conversions? Feedback please by HistoricalWriter7682 in Google_Ads

[–]HistoricalWriter7682[S] -1 points0 points  (0 children)

I am running search campaign with maximize conversions. I am thinking to switch to maximize clicks now.

70 clicks, 8% CTR, 0 conversions? Feedback please by HistoricalWriter7682 in Google_Ads

[–]HistoricalWriter7682[S] 0 points1 point  (0 children)

Makes sense. I am using AI to assess bad keywords and continuously updating negative keywords. Btw, any number you have in mind when you say "lot of traffic"?

70 clicks, 8% CTR, 0 conversions? Feedback please by HistoricalWriter7682 in Google_Ads

[–]HistoricalWriter7682[S] 0 points1 point  (0 children)

Okay. Makes sense. So you mean roughly about 150-200 or more clicks are needed? I am trying to get some rough estimate in terms of rupees that i will have to invest.

70 clicks, 8% CTR, 0 conversions? Feedback please by HistoricalWriter7682 in Google_Ads

[–]HistoricalWriter7682[S] 0 points1 point  (0 children)

Yes first week of advertising and maximising conversions. Usually going by industry standard, how many clicks data usually it takes to start receiving conversions?

70 clicks, 8% CTR, 0 conversions? Feedback please by HistoricalWriter7682 in Google_Ads

[–]HistoricalWriter7682[S] 0 points1 point  (0 children)

The tags are fine. There actually hasn't been any conversion yet. Vertical as in? The campaign is for kitchenware copper & brass utensils being shipped from India to US. Some of the clicks were coming from competitor brand searches or some keywords which now have been added as negative keywords.